Landing Page
Page TypesA standalone webpage designed for a specific marketing campaign or goal, focused on converting visitors through a single call-to-action.
Visual Examples
Example 1
Example 2
Example 3
Visual examples for Landing Page coming soon.
How It Works in Apps/Websites
Unlike a homepage that serves multiple purposes, a landing page has one job: convert visitors. It's where users 'land' after clicking an ad, email link, or social post. Landing pages remove distractions (often hiding main navigation) and guide visitors toward a single action—signing up, downloading, purchasing, or requesting a demo. They typically include a compelling hero, social proof, benefits, and a prominent CTA.
How AI Interprets This Term
When you say 'landing page', AI understands this as a conversion-focused page with: a hero section with headline and CTA, social proof (logos, testimonials, stats), feature/benefit sections, possibly a pricing section, and a final CTA. The design is typically linear (scroll down), with minimal navigation and maximum focus on the conversion goal.
Prompt Examples
Copy-paste these prompts to use in your AI tools.
Create a landing page for a SaaS product with hero, features, and signup form
Design a webinar signup landing page with: hero (headline, subhead, countdown timer, signup form), 3 speaker cards with photos and bios, 3 key takeaways as icons with text, testimonial carousel, and sticky CTA bar
Show two landing page variations: one minimalist with just hero and form, one comprehensive with hero, social proof, features, testimonials, and FAQ
Compare With
Related or contrasting terms to help you understand the differences.
Variants & States
Variants
Usage Guidelines
When to Use
- •Marketing campaigns with specific goals
- •Product launches and announcements
- •Lead generation and email signups
- •Paid advertising destinations
- •A/B testing conversion hypotheses
When NOT to Use
- •When users need to explore multiple options
- •For informational content without a conversion goal
- •As a replacement for a full website
Related Terms
CTA (Call-to-Action)
A prompt that encourages users to take a specific action, typically presented as a button or link with action-oriented text like 'Sign Up', 'Buy Now', or 'Learn More'.
Hero Section
The large, prominent section at the top of a webpage that introduces the main message, often featuring a headline, subheadline, CTA, and visual media.