CTA (Call-to-Action)
Microcopy & UX WritingA prompt that encourages users to take a specific action, typically presented as a button or link with action-oriented text like 'Sign Up', 'Buy Now', or 'Learn More'.
Visual Examples
Example 1
Example 2
Example 3
Visual examples for CTA (Call-to-Action) coming soon.
How It Works in Apps/Websites
CTAs are the conversion drivers of any interface. They tell users exactly what to do next and make that action easy to take. A good CTA combines compelling copy (action verbs, value proposition) with visual prominence (contrasting color, strategic placement). CTAs appear in buttons, links, banners, and throughout the user journey, each guiding users toward the desired outcome.
How AI Interprets This Term
When you say 'CTA' or 'call-to-action', AI understands this as a visually prominent button or link with action-oriented text. It expects the CTA to stand out from surrounding elements through color contrast (often the primary brand color), size, and whitespace. The text should be short (2-5 words) and start with an action verb.
Prompt Examples
Copy-paste these prompts to use in your AI tools.
Create a CTA button that says 'Start Free Trial'
Design a pricing card with a prominent CTA button: green background, white text 'Get Started - It's Free', with a small arrow icon. Add micro-copy below: 'No credit card required'
Show different CTA styles for the same action: a primary button CTA, a text link CTA, and a banner CTA with supporting headline
Compare With
Related or contrasting terms to help you understand the differences.
Variants & States
Variants
States
Usage Guidelines
When to Use
- •At the end of compelling content sections
- •In hero sections and above the fold
- •After explaining benefits or features
- •In email campaigns and ads
- •Throughout the conversion funnel
When NOT to Use
- •When there's no clear value proposition established
- •Too early in the user journey (before building interest)
- •Multiple competing CTAs dilute effectiveness
Related Terms
Hero Section
The large, prominent section at the top of a webpage that introduces the main message, often featuring a headline, subheadline, CTA, and visual media.
Landing Page
A standalone webpage designed for a specific marketing campaign or goal, focused on converting visitors through a single call-to-action.
Primary Button
The main action button on a page, designed to draw attention and guide users toward the most important action.